Post-It Leaflets?

Using my original leaflet idea, Penny said they looked like post-its, the pastel colours and size and shape probably helped allude to this! However, it does seem like a fun, easy way to stick a few flyers around! I came across this American site that did customised post-its, and you were able to create a template design. Unfortunately I couldn't order being in the UK, however it was interesting seeing how I could just use the simple logo, no extra effects round it, on the post-it.

The logo could be there, obviously, with the URL, and then a little space left at the top, which I could use to HAND WRITE my own slogans on each one, similar to the other leaflets that I made, which would aim to entice people to quickly visit the link. Hand writing will also more appropriately follow the ethos of the videos themselves, the content of the channel.

How It Looks Online

Change of Font

Here are some examples of a new SANS-SERIF font that I used to try and create a simpler, more modern approach to the channel. I used Myriad Pro, which is similar to one of the other fonts I looked at when first designing logos. It has clean, thin/slim lines that should give off a modern vibe with no pre established semiotics of Shakespeare or oldy-worldy stuff.

My favourite is the last one. I like how its taken to the edge so that it has that cut-out space into the background image/colour, as that adds a point of interest. It is central so is more legible, and the difference in font size for both words is another point of interest but still remains clear. The burgundy colour could be considered a bit old fashioned, but there isn't many standard choices for the YouTube templates and I like it. I think the type looks better as a light colour, or cut out, and other dark colours would look as similar.

Test Poster Visuals

These are a couple of examples of the brand on different scenarios I mentioned previously. They are quite small and could be effective as a subtle campaign. However, I'm not really sure how far I could string this idea along, and when it comes to me and branding, simpler is ALWAYS better! 

On the YouTube channel, the only bit of the brand that people are going to see is in the tiny little square avatar thing in the top left corner. It's going to be enough just fitting the name in there, like before, so maybe I should just focus on the font for now....

Branding Idea

Considering the re-branding of the logo, it was the font and the sort of 'banner' design around the new logo that Penny suggested the problems were. With this in mind, maybe my first concern would be to change the font for the main "Bards Talk" logo.

I had an idea, which developed from the idea of making the logo look like a tattoo, where the logo could appear in different scenarios in a series of posters, and could change depending on what is depicted in the scenario.

For example, the tattoo one could be pictured on a person, and then the logo could be on a beer bottle (ale haha), the bejeweled back on an iPhone cover, a t-shirt graphic etc etc

The only thing is whether I should maintain the same font for the logo or change it for each scenario? Or whether this would work at all!!!?

LAST Tutorial!

It was confirmed that my promo fim was ok and that therefore my project is basically complete, especially now that I have my reports and everything printed. The promo film could have been a bit slicker and loose ends on the clips could have been tidier or the look of each person's camera consistant throughout the film, but Penny understood how it would be difficult and how it was meant to add to the feel and point of the channel/project anyhow (homemade).

Since I have completed the necessary parts a week early, Penny suggested that I use this week to work on the weak points of my project. In this case, it was my BRANDING and LOGO DESIGN, obviously.  It was also suggested that I consider my marketing methods for now and the future. All this new work should then be complied as a small PDF to print and put into the reports as a loose sheet of paper, to add to the Critical Reflection.

It needs to look more like what the channel is about. A modern view of Shakespeare. All the serif fonts or quills aren't needed as the videos I've made are too new and old references aren't relevant. It all needs to come together more as a complete Graphic Design package. Channel Logo, Logo on end of promo film, Logo on flyers for marketing.

Various ideas about printing on post-its, and making the logo look more like a tattoo (as I originally intended) have already been considered and should possibly be looked into further.

Marketing Leaflets

I used the logo that I created from aspects of my mood board. This logo probably doesn't strongly relate to the channel, however it should feature in the promo film, and I feel the design of it looks like a tattoo and is therefore more playful, attractive to my audience, whilst also being relatable to the concept of shakespeare. It also, obviously, provides the information of the Bards Talk channel link. 

I designed them into medium and small sized leaflets with a short slogan on the top which is supposed to catch the eye and spark a little bit of curiosity which will hopefully get people to follow up with having a look at the website/ channel! I aim to locate these randomly, but of course with my audience in mind, so, for example, the uni library (where students will most like get bored or distracted at some point!), or the uni cafes, even sticking them on bus stops or "accidentally" scattering them around the local shopping centre haha! This is just to try and start some source of viewers for Bards Talk.