Problem with deciding the Audience...

I have a choice between focussing on young adults around my age range or those of school children, at the age they would start learning about Shakespeare in their English syllabus'. I was hoping to get more responses from theatres in regards to questions I had transcribed in one of my earlier posts. I was hoping the theatre's responses would hint at which audience would be more vital and relevant to write my brief for. Unfortunately I have had no responses as of yet. Here are my pros and cons for each audience bracket:

YOUNG ADULTS

Pros
- My age range so can relate more on what content would effectively grab attention.
- The content produced can be more intellectual, covering more relationships and issues about Shakespeare that children just wouldn't understand yet.
- More flexible with locations and output as audience will have more 'freedom' that way.

Cons
- Audience are more judgmental (possibly) or harder to attract the interest of.
- Their opinions of Shakespeare and theatre are already set.
- The purpose of the project might not be as solid as if it was for an already existing problem in the school curriculum etc


SCHOOL CHILDREN

Pros
-  Existing problem of maintaining young audiences' interesting in something like Shakespeare because he is taught in a boring way at school.
- Aspects of location and situation won't be as broad. The project can be brought to them, to places the ideal audience will be.
- The themes and messages can be simpler to relate to a younger audience (to an extent).
- Could target teenagers, which would be covering Shakespeare in their GCSEs, and won't be too different to targeting a young adult audience.

Cons
- Idea can become too complicated, trying to cope with achieving too much for the audience.
- The loss of simplicity makes the end product confusing (relates to above statement).
- New audience and purpose changes original ideas.
- Harder to complete something with effective understanding or it's original goals.