Questions to ask the Theatres

Marketing
- What promotional methods do you currently use?
- Have you tried using "gorilla" style marketing approaches outside of the theatre walls, e.g. go out on the streets to use promotional methods.
- Do you know about the online platforms or groups that try to make Shakespeare current (Chicken Shop Shakespeare, MyShakespeare etc.)
- Are these new platforms of marketing (online video etc) successful in bringing in new customers? If so, any specific age ranges?
- For a new marketing tool, would interaction be an important element?


Audience
- What age range audience do you currently try and target?
- What age ranges are the most important to target?
- How are you currently targeting a younger audience (School children and young adults)?
- In your opinion, which age range is more receptive or beneficial in targeting, school children or young adults?
- How do you market the concept of theatre to a younger generation?


Messages
- What messages do you try to convey about the theatre in your marketing schemes?
- How would you promote the theatre in a way that makes it relevant and interesting for a younger audience?
- How have you tried to promote Shakespeare as "modern" and still relevant?
- Which element of Shakespeare would you use or try to describe to prove his relevance in modern society, and also to younger people?


Mediums
- What techniques, platforms or materials do you use for your current marketing methods?
- How do/ have you used projection in your shows, installations or marketing?
- What are your expectations of materials such as projection or online platforms?
- What other "state-of-the-art"/ new technology or approaches are you considering next e.g. augmented reality?
- Do you think the online content loses elements of performance that is often considered vital to help understand Shakespeare's work/ language?
- How could new technology be used to combat this lack of performance?