Thursday 20 September 2012

The Idea

This is just to re-cap on the outline of my project before I move on to work through the details and visuals....

It is a branded channel or website which is built to host video diaries shown as being from characters from Shakespeare's plays. Each video is a personal, intimate presentation of a situation or experience, related to Shakespeare's characters', but in an entirely modern way. It should be in a way that younger people, or anyone really, would be able to watch and relate to.

To create a purpose for these videos and the channel itself, access to more information can be provided through watching the videos, which the audience will hopefully want to follow further. This could be to an extensive range of things such as the following:

- The full text of the play,
- List of current showings of the play in various theatres,
- Merchandise related to the play,
- General events, discussions, exhibitions about Shakespeare that are going on,
- More videos to other characters,
- More videos to characters from the same play, linked in a way that extends the story, gradually revealing more and more of it in an exciting and interactive way.

So not only is general information provided, but there is this opportunity to create an interactive and growing element of the audience discovering the stories for themselves. This could then lead to avenues of public involvement as the forefront of the progression of this site. It could be relied upon for the public to:

- Continue or add to the character stories,
- Provide their own real-life stories that they feel relate to the character videos,
- Add an opinion of the situation.

This platform could hold potential for seeing Shakespeare in a new light, provided on platforms the online community are recognising more and more. This is all about attracting a new and younger audience to the concept of Shakespeare, making his stories feel accessible and understood, and showing that his visions human behaviour isn't really that different to things that happen today. Human nature never changes.

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